Google My Business Profile Optimization Rank Higher on Google Maps Local SEO A Google Business Profile is a powerful tool for enterprises of all sizes, allowing companies to manage their online presence on Google services, including both the search engine and Google Maps. It doesn’t matter if you’re the owner of a neighborhood bakery or the CEO of a large retail chain with hundreds of stores – properly managing your Google business listings is essential nowadays for attracting new customers, especially at a local level. A correctly optimized Google Business Profile significantly influences ranking, thereby increasing the chances of appearing frequently in local search results, which is key for boosting both internet traffic and visits to physical locations.